Transplanted to the desert Southwest from Abidjan, Cote d'Ivoire, International African roots reggae artist General Tchefary spreads a message that traverses International borders and all aspects of humanity. This international recording artist and performer since 1998, performs reggae music rooted in African traditions. “Music sends a message in every song,” he says. General Tchefary sings in five languages which he mixes with his own African traditional melodies to create “African Roots Reggae.”