Derrick Reeves, known as Hype or DJ So Hype, is an American DJ and producer of segway music. “Hype”, meaning extravagant or intensive publicity or promotion., suits his personality and skill-set perfectly when talking about his craft. This is due to his well-known ability to work with any genre of music, or combination of multiple genres at one time, to produce dynamic and high energy music sets. In addition Hype is quite known by most in the industry for possessing one of the most critical skill-sets of being a professional DJ, which is the ability to read the crowd and change a performance on-the-fly in order to keep the energy of the event high. It is because of these two aspects that the name “Hype” became perfectly fitting.